Verse vs. Frozen

Why frozen seafood is not only a smart choice for your health, but also for the environment and your wallet.

Should you choose frozen over fresh?

When buying seafood, consumers are often faced with the choice between fresh and frozen. Often frozen is not the first choice, but how do the two compare in terms of nutrition, environmental impact, waste and quality?

Nutrition

Although the “fresh” fish in the store sometimes does not come straight off the boat, that does not mean that much of the nutritional value has been lost. However, modern freezing methods guarantee that the nutritional value of frozen fish is fully preserved. Our supplier, Clean Harvest Barramundi, says their barramundi is caught, filleted and frozen at lightning speed on the same day with advanced Japanese technology. This ensures that the nutritional value, moisture content and taste are perfectly preserved. In addition, freezing stops bacterial growth, making the fish safer to eat.

Environmental impact

To get fresh fish to consumers quickly, it often has to be transported by plane, which consumes a lot of energy. In contrast, frozen fish is usually transported by ship, train or truck, which is considerably less environmentally damaging. Want to reduce your carbon footprint? Then choose frozen fish the next time you buy seafood.

Waste

About 30% of fresh fish ends up in the trash because of its short shelf life. With frozen foods, consumers and chefs can defrost only the amount they need, reducing food waste and offering greater convenience.

Quality & Taste

Due to processing time and transportation, fish sold as “fresh” can be up to two weeks old. The longer it takes after being caught, the more the quality and taste of the fish decline. Our fish, on the other hand, is frozen immediately after filleting, preserving its flavor and nutritional value until you decide to prepare it.

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